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Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But at 50 years old, email marketing is used today more than ever before.
You may be thinking, “Do people really still use email? Isn’t social media where it’s at for marketing today?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.
First, email marketing campaigns can be personalized to a greater extent than those on social media. Next, costs are considerably lower than for other channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.
Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes.
Still don’t believe us? Let’s take a look at the numbers:
In 2020, there were over 4 billion global email users.
99% of email users check their email at least once per day.
62% of consumers ranked email in their top preferred communication channels with small businesses.
59% of people said marketing emails influenced their decision to buy.
Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships.
Our email marketing manager know your targeted audience and our email marketing services are designed to help you reach the right audience, at the right time. Talk us through what products and services your company sells and we’ll create an email campaign that delivers the most results for your business.
Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to further boost conversions:Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.Abandoned cart emails triggered whenever a visitor adds an item in their cart but doesn’t check out.
What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels).
Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is a necessary tool to use alongside sales CRM systems to streamline communication.It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email.
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